The Canadian Collegiate Athletic Association (CCAA) has partnered with Brandnew Athlete to provide student-athletes with a platform that focuses on their personal development.
To launch the partnership, Brandnew Athlete is providing complimentary access to all student- athletes that are graduating at the conclusion of the 2019-20 academic year. In addition, Brandnew Athlete is the new Presenting Sponsor of the CCAA Academic All-Canadian Awards and will provide complimentary access to each recipient of that honour.
"We feel now, more than ever, is the time for athletes to work on their personal development in order to prepare for a 'new normal', where employment may be volatile and increasingly competitive", said Jamie Pitbaldo, VP Business Development at Brandnew Athlete. "We are excited to partner with the CCAA and provide our program complimentary to a population that is transitioning from student athletes to professionals at an unprecedented time.
The Brandnew Elite Athlete Transformation program is the first online, video based, inspirational learning platform that focuses on the personal development of elite athletes. It was created to transform elite athletes' lives for further greatness by discovering who they are, defining their personal brand, developing skills necessary for personal growth, discussing issues that are relevant to sport and life, and being inspired by former athletes who share their personal journeys.
"From the first conversation that we had with Brandnew Athlete we knew that they were a good fit," said Sandra Murray MacDonell, CCAA Chief Executive Officer. "Their objectives for personal growth are in line with the CCAA's mission of enriching the academic experience of student-athletes."
To learn more about the Brandnew Athlete's Elite Athlete Transformation program, visit brandnewathlete.com, email info@brandnewathlete.com or contact directly:
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Jamie Pitblado |
Brandon Stone |
