Marketing Incentive Program (MIP)
The CCAA Marketing Incentive Program (MIP) is a business directory and program designed to encourage member institutions to participate in CCAA marketing activities. This program enables institutions to derive direct benefits for their athletic departments through the purchase of CCAA endorsed products and services during an annual purchasing period of May 1st to April 30th. Current CCAA MIP partners include:
Benefits for our members are derived from two components. Institutions receive a rebate (royalty) on the wholesale value of their total purchases of CCAA endorsed products and services. In addition, the end-of-the-year ‘MIP Sweepstakes’ provide opportunities for athletic departments to win products and services which can be used in their respective athletic departments (i.e., quantity of balls, quantity of uniforms, air passes, complimentary hotel rooms, a team set of rings, etc.). The more that an institution spends the more ballots they receive during the “MIP Sweepstakes”.
The CCAA promotes and endorses products and/or services directly to it's member insitutions. This includes: news releases, digital distribution of catalogues and promotional material, advertising space in CCAA publications and on the CCAA web site and activation opportunities at CCAA events (ex. Championships, AGMs, etc.). Incentives to purchase endorsed products and services are tied directly to actual sales volume. Corporate Partners receive a detailed annual report listing the purchases from each member institution.
For more information regarding the CCAA and its Marketing initiatives, please contact Brandon Stone, CCAA CEO.
Brandon Stone
Chief Executive Officer
Directeur général
CCAA Canadian Collegiate Athletic Association
ACSC Association canadienne du sport collégial
[e] brandon@ccaa.ca
[t] 613-803-0519
[a] 2 St. Lawrence Drive Cornwall ON K6H4Z1-